Why Your Business Needs A Custom Website Design
Your website is the backbone of your business. It supports all your company’s digital marketing efforts and serves as your primary customer touchpoint. A responsive, custom eCommerce website design gives online users a clear idea of your brand offerings, unique value propositions and core values.
According to a report released by the eCommerce Foundation, 88 percent of U.S. consumers perform online research before making a purchase or visiting a local store. Without a professional custom website design, online shoppers can get easily frustrated. This results in an increased bounce rate, poor online reputation and lower conversion rate.
Don’t let this be the case for your business. Ensure your target customers can find and navigate your website with ease. Invest in a responsive, well-designed and informative website to improve your brand’s profitability and success.
Custom Fit Web Design vs. Website Templates: What’s Right for Your Business?
Your website is a powerful communication platform that allows you to market your brand 24/7 and connect with clients from across locations. However, not all sites guarantee your desired return on investment (ROI). The primary consideration is choosing between a website template and a custom design website.
A website template is a pre-made web design that allows developers to plug in content into a sophisticated framework built through HTML or CSS. You can edit limited features, such as colors, font styles and images. But aside from these, what you see is what you get. Although ready-made templates help you save time and money, they lack flexibility and uniqueness.
A custom design website, on the other hand, allows you to establish and express your brand through tailored page elements that align with your objectives. Custom web design cost is relatively higher than website templates, but they offer numerous benefits that give you a competitive edge. A custom WordPress website design is more search engine-friendly, customer-centric, unique and scalable than built-in templates.
By choosing custom website design packages, you build a website around your specific customer journey and brand messaging.